Media consideration among mainstream health/fitness media; running, cycling, triathlon, swimming, and rowing media; and among daily newspapers. Print and online advertising campaign in top endurance sports media.
""How Bad Do You Want It?" really brings to life how important psychology is for endurance performance." -- Samuele Marcora, PhD
"Harnessing the power of the setback is a powerful motivation. "How Bad Do You Want It?" recognizes the fact that we all have the power to adapt and be better than before." Willie Stewart
Praise for Books by Matt Fitzgerald
"Fitzgerald is going to go down as one of the most competent and prolific authors of books for serious runners covering just about every legitimate aspect of the all-important runner s lifestyle." Letsrun.com
"Captivating, animated, uniquely readable and downright thrilling. ["Iron War"] is a truly great read and an ode to our sport with all its quirky characters and epic venues It is absolutely comparable to Krakauer, Bowden ("Blackhawk Down"), or Sebastian Junger ("The Perfect Storm") "Iron War" is what we buy books for: Excitement, entertainment, information and inspiration." TriSports.com
"A true page-turner about a too-little-known great moment in sports." Booklist (American Library Association)
""Iron War"is the very first time our sport has engaged in Krakauer-style journalism, where full-featured personalities are presented to readers without excuse, or pause, or an author's self-censorship."Iron War"is Fitzgerald's Krakauer moment." Slowtwitch.com
""Iron War" by Matt Fitzgerald recounts the fabled Ironman world championship battle between triathlete legends Dave Scott and Mark Allen. By the end of the story, [triathletes] will feel like [they] personally know the athletes, raced side-by-side with them, and understands the amazing contribution they made to the sport." Active.com"
"To be a great athlete, you need more than natural ability; you need mental strength to keep going when your body wants to quit. In his new book, writer Matt Fitzgerald dives into the research behind these coping skills and highlights the top athletes who use them. Anyone, whether pro or everyday exercisers, can use these tactics to push further." Men's Journal
"Fitzgerald has been writing about the psychology of endurance performance for more than a decade now and is really one of the pioneers in terms of trying to take this body of research out of the laboratory and into the field for everyone to try. His latest book examines a series of notable races through the lens of Samuele Marcora s psychobiological theory of endurance. The races make it a fun read, and the psychology is thought-provoking." Runner's World magazine
"A book every that every endurance athlete should own A page-turning read both for the narrative content and hard information For all athletes drawn to pushing up against the red line to see what they've got." LAVA magazine
"Fitzgerald has done an exemplary job in making physiology and psychology understandable with contemporary research framing a creative and entertaining book that makes the subject come alive through charismatic writing." Canadian Running magazine
"At the highest level of sport, it's often not physiology but psychology that separates the best from the rest. Matt goes well beyond just telling stories of great athletes (though he's really good at doing that, too) and delves deep into cutting-edge brain science to show us all how we can strengthen our own mental muscle." -- Huffington Post, Best Health and Fitness Books in 2015
"How Bad Do You Want It? really brings to life how important psychology is for endurance performance." -- Samuele Marcora, PhD
"Harnessing the power of the setback is a powerful motivation. How Bad Do You Want It? recognizes the fact that we all have the power to adapt and be better than before." Willie Stewart
"Think of it as the mind-over-matter guide to racing. Fitzgerald s book dissects pivotal races and features top endurance athletes illustrating how elite athletes rally their mental strength and amateur athletes can, too." Austin-American Statesman
"Imagine you could get into the mind of an elite athlete and use their skills to improve your sporting potential. That's the premise of Matt Fitzgerald's How Bad Do You Want It?" Triathlon Magazine Canada
"This fascinating book explains why perception of effort is so crucial to maximizing athletic performance. The mental toughness behind a dozen breakthrough endurance performances in cycling, running, triathlon, and rowing is analyzed through spectacular storytelling, first-person interviews, and powerfulnew psychobiological theory. Fitzgerald has a gift for making exercise science come alive with pulse-pounding stories of elite athletes engaged in the most pivotal races of their lives." Saltmarsh Running" --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
""How Bad Do You Want It?" will make you see your world as an endurance athlete in a new way. Fitzgerald s research will help you become your own sports psychologist." - Joe Friel, leading endurance sports coach and author of the Training Bible series
THE GREATEST ATHLETIC PERFORMANCES TAKE PLACE IN THE MIND, NOT THE BODY.
"How Bad Do You Want It?" looks at epic moments in endurance sports to mine habits and tactics we can use to cultivate our own mental strength.
Top athletes can seem godlike in their abilities. But no matter how skilled they are, talent takes them only so far. The hardest races demand that a champion rely as much on the mind as on the body, using it to confront the fears that we all face: fear of failure, suffering, or change, to name a few.
In "How Bad Do You Want It?" renowned endurance sports journalist Matt Fitzgerald examines the psychobiological model of athletic performance, exploring how athletes are able to overcome physical limitations with mental might. In gripping accounts from triathlon, cycling, running, rowing, and swimming, Fitzgerald puts the reader inside breathtaking races, shedding new light on what science says about mental fortitude and how anyone can cultivate the mental strength to surmount challenges in sport and in life.
Matt Fitzgerald is a journalist, coach, sports nutritionist, and author of more than 20 books, including the best-selling "Racing Weight." " --This text refers to an out of print or unavailable edition of this title.